Download Approved Marketing Plans for New Products and Services by Ken K. Wong PDF

By Ken K. Wong

This booklet presents scholars of selling with every thing they should comprehend and get ready a complete advertising and marketing plan. Written in Dr. Wong’s vibrant and engaging kind, and offered with examples for brand spanking new services and products, this publication is helping scholars to demystify the elements of an authorized advertising plan. develop compliment for licensed advertising Plans for brand spanking new services and products “Dr. Ken Wong’s most modern paintings exemplifies the unassuming and easy sort he's so recognized for. Ken has evidently labored very tough to make issues effortless for the reader. The paintings is a step by step, logical, precise and multi-faceted method of writing the all-important advertising and marketing plan.” —Maurice Williams, PMC, Former leader advertising Officer, SingPost, Singapore “This ebook is helping humans to arrange the blueprint of a advertising plan. I learnt much from this ebook and this can be a needs to learn for an individual who desires to effectively plan for advertising their service or product. thank you Professor Ken Wong for bringing out such a superb textbook.” —Rajen Kumar Shah, Chartered Accountant, DISA, Aditya Birla team, India

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