Download A Word from Our Sponsor: Admen, Advertising, and the Golden by Cynthia Meyers PDF

By Cynthia Meyers

throughout the “golden age” of radio, from approximately the overdue Twenties till the past due Forties, advertisements companies have been arguably crucial resources of radio leisure. such a lot nationally broadcast courses on community radio have been created, produced, written, and/or controlled by way of ads companies: for instance, J. Walter Thompson produced “Kraft tune corridor” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell residence espresso; and younger & Rubicam controlled “Town corridor this night” with comic Fred Allen for Bristol-Myers. but this truth has disappeared from renowned reminiscence and gets little consciousness from media students and historians. by way of repositioning the advertisements as a crucial agent within the improvement of broadcasting, writer Cynthia B. Meyers demanding situations traditional perspectives concerning the position of ads in tradition, the mixing of media industries, and the function of commercialism in broadcasting history.

Based principally on archival fabrics, A be aware from Our Sponsor mines organisation files from the J. Walter Thompson papers at Duke college, which come with employees assembly transcriptions, memos, and account histories; organization documents of BBDO, Benton & Bowles, younger & Rubicam, and N. W. Ayer; contemporaneous alternate guides; and the voluminous correspondence among NBC and business enterprise executives within the NBC files on the Wisconsin historic Society.

Mediating among audiences’ wish for leisure and advertisers’ hope for revenues, admen mixed “showmanship” with “salesmanship” to provide a uniquely American type of advertisement tradition. In recounting the background of this type, Meyers enriches and corrects our knowing not just of broadcasting historical past but additionally of ads heritage, company background, and American cultural heritage from the Twenties to the 1940s.

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